"Crazy Stone - the victory of civilian works!"


    "Crazy Stone" - the outbreak of grass roots, a classic work of little people. "


    "Warm black humor -- on the possibility of the rise of small films."


    "On the importance of publicity to films."


    "The hope of Chinese film, a talented little star."


    ……


    At the end of July, the controversial film crazy stone took off its last veil and officially met the national audience.


    Before the positive and negative hype, the dust settled with the excellent reputation of the premiere and the two-day point screening, as well as the box office reputation that flew together after the opening.


    Perhaps it is more appropriate to describe it as a boulder - a stone arouses thousands of waves and shocks the whole Chinese film world.


    Word of mouth!


    Without the interference of the Navy, petals and other major film scoring websites, the lowest score is 8.8. Most of the audience''s messages are praise.


    Box office!


    The film arrangement rate increased from 9.8% on the first day of the release to 24.7% in early August, comparable to that of blockbusters.


    This small budget film full of black humor has been highly praised by people in the industry, the media and the audience.


    "A very interesting piece, grounding gas, mottled small hotels, dilapidated temples, low-cost movies, telling small stories, fun and interesting."


    "All kinds of little people are concentrated together, like a hodgepodge. It tastes great. I''ve seen it twice and laugh every time. It''s a classic of domestic comedy films."


    "I''ll hold your lung. Who dares to say that the film is not good-looking? My big knife is already hungry and thirsty!"


    The audience''s comments were simple and popular, but they gave the strongest support with the box office.


    Industry insiders discuss the film at different levels from the film itself.


    First, a group of small film directors, the success of crazy stone, made them instantly full of blood and full of confidence.


    "Who says the cost represents the quality of the film?"


    "Domestic films have entered the era of publicity!"


    "The sad thing about low-cost films is that they don''t have enough publicity funds!"


    "Not only the publicity expenses, but also the film arrangement in the cinema. My film was released for three days, and the film arrangement rate was only 1.5%!"


    In the summer vacation, the director who has become cannon fodder failed to wash himself with crazy stone, suggesting that the root cause of investors'' losses is not their bad director.


    The director preparing for the release hyped his small budget film with crazy stone, and made a good excuse to become cannon fodder - we didn''t have five million publicity.


    These people have the posture of "lend me 3000 Chengguan and return you a miracle".


    Just to illustrate one thing, the box office of their low-cost films is poor, which is not a crime of war, but poor food and grass - there is not enough publicity expenses and film arrangement rate!


    Then there are experts, professors and scholars in the industry to have an in-depth discussion on the phenomenon of crazy stone.


    "I was amazed by the film''s unadorned humorous main line, changeable lens expression and a little crazy circuitous editing. It''s hard to believe that such fresh and pure waves can emerge in the sea water filled with a large number of Chinese epic blockbusters..."


    "Director Yao Xiaoxing skillfully uses the technique of cross montage to make the overall chaotic thinking clear. The main line of the whole story also becomes clear... He is worthy of being a graduate of our east drama Directing Department!"


    "As far as the whole film is concerned, it is a seriously produced film. Every detail is handled with great care. The humorous elements in the film are not artificial. It is completely driven by the plot. It is not like some clumsy comedies, which use exaggerated limbs similar to crosstalk, shake the burden of language and so on to make jokes..."


    "We have made more than a dozen blockbusters, most of which have made money; we have made thousands of small films, and only two of them have really made the box office. I believe and crazy stone are produced by Mengren film and television. I hope this company can drive the vigorous development of domestic small films..."


    The films made by small producers have achieved extraordinary box office and high reputation, which is the root of the sensation caused by stone. Because small production film directors have been evaluated as "taking losing money as their own responsibility".


    Stone is far more sensational than I believe.


    Although the box office of the latter is high, many people in the industry believe that it is stained with the light of hype, and the selling point is songs and dance. The quality of the film itself is far inferior to crazy stone.


    The media need not say.


    The general tone of public opinion has been set. Few media go against the trend and earn readers'' attention by attacking the stone, which will be scolded by readers as grandstanding.


    Therefore, most media are icing on the cake, and then contact Mengren film and television to interview the main creators of stone.


    Ning Shibin was caught off guard.


    Before that, he used the publicity cost of "stone" to be higher than the production cost, and hired a dozen film critics to slap him in the face. As a result, Meng people hit back with the box office and reputation of stone.


    Leng Feng, a well-known freelance writer, was sued by Mengren film and television, which attracted a lot of media coverage, making those film critics afraid to speak up recently.


    Nima, just have a mouth fight. You''re serious!


    Ning Shibin is so angry that he finds his assistant Zhang Ruilin. The latter racked his brains and finally came up with a reluctant way to help him vent his fire.


    Soon, a news report appeared in many domestic media: "Crazy Stone" advertising is also crazy, crazy and shocking implantable advertising! "


    In stone, there are more than ten advertisements implanted.


    Benny Road, BMW, Coca Cola, moving company, Shancheng Chang''an van, Jialing Motorcycle, safflower oil, Shancheng beer, Quanjude roast duck, Hongtashan, Hongmei cigarette, etc.


    More than half of the audience expressed their aversion to product placement advertising, so Zhang Ruilin helped Ning Shibin find a good entry point, but it''s a pity that the audience''s aversion is free from the plot and explicit implantation, while stone doesn''t.


    Guo Tao''s sentence "you can''t find a Hongta mountain by picking up a cigarette butt"; Wang Xun''s new interpretation of the three English letters on the BMW logo "don''t touch me"; The ****** cross bow in Deng Chao''s hand; Huang Bo smashed and robbed the "brand, Benny road"; Daoge''s transportation company "mountain city vigorously moving company"; Coca Cola winning scam


    The placement of these advertisements is not rigid, but many plots make the audience laugh.


    As a result, the negative news that Ning Shibin poured out too many "implantable advertisements" in stone has changed in less than two days, and has become a new topic in the film and television circle - how to skillfully implant advertisements without arousing the disgust of the audience.


    "The stone" is on fire, the director Xiao Xinghuo is on fire, starring Guo Tao, Gou Yunhao, Huang Bo, Lian Jin and others.


    Even if the Hollywood blockbuster spider man is released on August 7, it will have little impact on stone. The film arrangement rate dropped from 24.7% in the peak period to 16.3%, which is completely acceptable.


    But Mai Xiaoyu has no time to share this joy.


    In mid August, he and Chen Qiaoen took a train from Tanzhou, the capital of southern Hunan Province, to Hefei, the capital of Anhui Province, to continue the sales journey of pink girl