"Mengren film and television once again launched a low-cost and sincere work..."


    "Liu Dehua appeared in the crew of stone..."


    "Friendship guest..."


    "Sing the theme song..."


    "Huang Bo wants to hammer Liu Dehua..."


    "Chopsticks brothers turn against each other..."


    ……


    After Liu Dehua left the mountain city, Mengren film and Television launched the preliminary publicity of crazy stone with the help of his east wind.


    In the following days, the news related to crazy stone appeared frequently in the newspapers, and various headlines emerged one after another.


    Although some readers denounced the death of the "title party", the crew made enough attention, and the degree of attention and topic increased sharply. More and more people know that this low-cost film being filmed has been guest starred by King Liu Dehua.


    When many media interview Liu Dehua, they will ask him the reason for his guest appearance in crazy stone. Liu Dehua smiles every time.


    It''s not impossible to answer, but it''s not time to announce.


    There are five purposes for film publicity: first, arouse interest; 2、 Actively pay attention to film information; 3、 Produce consumption desire; 4、 Mobilization consumption; 5、 Word of mouth communication.


    Meng Ren''s current publicity work is just to improve the reputation of stone and arouse public interest.


    To put it bluntly, it''s to be familiar in public.


    The real vigorous publicity and promotion work should be completed together with the publicity and development company through television, radio, newspapers, Internet and large-scale activities by means of shooting gags, trailers and other means.


    Recently, Meng people''s Congress has launched a publicity offensive, in addition to crazy stone and pink girl.


    When the comic version of "Pink Girl" was first serialized on wheat microblog, it was strongly recommended by three good friends, wheat, little fish and ah Zheng, and attracted many readers on the Internet.


    The humorous and pungent comments on real love and marriage in the cartoon have aroused the resonance of many readers. Many sentences have been shipped by netizens for the online world and promoted in disguise.


    Then, under the covert operation of Mengren film and television, the media continued to report the comic version of pink girl. When the time was ripe, wheat first announced on his microblog that the comic version of pink girl would be adapted into a TV play by Mengren film and television.


    Mengren official micro blog followed closely and updated its microblog, saying that ah Zheng has been invited to write the script of "Pink Girl", Xiaoyue has created the theme song of TV drama, and "Pink Girl" will start soon!


    Then, a number of media reported the matter


    Routines are routines. They are common publicity means in the entertainment industry. There is nothing strange.


    What is strange is that Optimus group suddenly released its attitude towards universal advertising in an obscure way - all its artists will not cooperate with universal advertising and will not take any advertising shot by universal.


    So, years ago, Meng people publicly announced the banning of Huanyu, which was turned out by people in the circle.


    Is there a relationship between the two?


    No one can tell whether it matters, but one thing is certain that the world began to go downhill.


    Optimus entertainment is one of the leading entertainment groups in the industry, with great influence and wide range.


    Huanyu is not even 4A advertising, and its influence is limited to Yanjing.


    In contrast, Optimus'' statement will make peers cut the world and sell Optimus a face.


    Just like when Optimus blocked Mengren''s advertising business, other advertising companies and film and television studios interrupted their cooperation with Mengren. Even Shi Hao of Tiandi film and television is willing to help him after seeing the potential of cute people. It''s still secret.


    It is normal for the entertainment industry to hold high and step on low.


    In the future, it is difficult for Huanyu to get the advertising lists of large and medium-sized enterprises and brand companies, because they can''t invite big stars to shoot advertisements according to the requirements of enterprises. It''s ridiculous to talk about ambition when you can only take some small lists of small and medium-sized companies and barely support the company.


    Realizing the seriousness of the matter, Liu Lei immediately contacted bed companion Tianye, who didn''t answer the phone.


    Then he contacted Ning Shibin and cried on the phone; "Bin Shao, how can this happen? I do everything according to your instructions!"


    "Shut up!" Ning Shibin didn''t have a good way, "but there are no stars to take your company''s advertisements and won''t go bankrupt. Just take more small lists?"


    "Bin Shao, our company will be finished. Didn''t you introduce our company to 4A advertising association before?"


    "Before was before, now is now. You can''t do something well. How can you cry to me?"


    "What shall I do?"


    "What should I do? What should I do! Wait until the recent limelight has passed. If I don''t call you in the future, you are not allowed to contact me!"


    After that, no matter how Liu Lei reacted, Ning Shibin hung up the phone, looked at his father in front of him and complained, "are those old guys crazy and helping cute people block Huanyu?"


    "You know a fart!" father Ning Shibin took out the Chinese poster of my savage girlfriend and photographed it in front of Ning Shibin, "see for yourself!"


    "What can I see?"


    "Watch screenwriters and lyrics."


    "Ah Zheng, little fish..."


    Ning Shibin looked at his father in amazement. The latter nodded: "the group has confirmed that there is Mai Xiaoyu''s investment in this film, and he provided the script and theme song."


    "It''s impossible. It''s a grass-roots company. Why cooperate with South Korea?"


    "So, you underestimate this grass-roots company. Recently, they invested in shooting crazy stone, and invited Liu Dehua to guest star and sing the theme song. Do you think ordinary companies can do it?"


    "Well... Then I won''t take revenge? I''m so old that you and my mother are reluctant to hit me. He not only hit me, but also broke the bridge of my nose!"


    Ning Shibin''s father patted his son on the shoulder: "bin''er, you are big, you should have a long-term vision and mind, and don''t always be obsessed with those dirty means. Isn''t he making movies and TV dramas, then you will defeat him with decent means."


    "Dad, you mean..."


    "That''s right. Outsiders think that the entertainment industry is full of gold. Making TV dramas and movies seems to make more money. In fact, they don''t know how many small and medium-sized companies are on the verge of bankruptcy because of huge losses in investing in movies and TV dramas. Do you understand what I mean?"


    Ning Shibin nodded hard: "I know what to do!"


    ……


    Ning Shibin and his son have no idea how to discuss the plan. Mai Xiaoyu knows nothing. He only knows that Mengren film and television is in a good situation at present. In particular, the advertising business blocked for more than half a year was reopened, and even mountain city members received audition notices from local advertising companies.


    He wanted to stay in the mountain city and return to Yanjing together with the crew of stone. However, the changes in the crew of pink girl disrupted his plan.


    In early May, he returned to Yanjing from the mountain city. After getting off the plane, he dialed Wang Chuhan immediately: "I''m back. See you tomorrow morning. I have something to ask you..."