Duan Fei didn''t explain the question raised by Li Yiqing. He didn''t even think about it.


    "General sales will suggest that you carefully investigate the brand strength, industry advantages and technical level. What they say is correct and false. Believe them, they will see the ghost."


    "What is the right lie?" Duan Fei wondered.


    "We are all laymen and don''t understand good or bad and strength at all. If we understand it, we won''t be laymen and don''t need them at all. Moreover, can some familiar and powerful brands come to us and ask us for sales? It''s impossible," Li Yiqing said.


    She sat on the stone steps and looked at the sky. She chatted lightly with Duan Fei. Every word was very light, but it all came to her bones.


    What Li Yiqing said seemed reasonable, but Duan Fei was unconvinced.


    "I''ve seen their store. There are many people!"


    "The visit to the provincial capital a few days ago? Let me ask for leave to see the store." Li Yiqing said with a smile, "brother Fei, that''s a model store. We can''t do it."


    "Why, people can do it, why can''t we do it so popular."


    "Discount, promotion and losing money. It''s mainly to let people who want to join in see the so-called brand strength." Li Yiqing explained, "those sales can''t be taken seriously. Moreover... Let''s talk about milk tea first. It''s one thing to drink it well or not, and convenience is another."


    "Our store is more biased. It''s better for adult products. But for milk tea, it doesn''t have an advantage." Li Yiqing said. "Although it''s close to the University City, the students also want convenience. Don''t mention those who come to drink milk tea. There are few takeout in terms of our location."


    "..." Duan Fei was speechless.


    "And we... Brother Fei, your financial strength is not enough." Li Yiqing continued. "I''ve seen several bosses who have a little savings. Because they engage in various franchises, their funds return to zero, and even owe bank loans."


    "It''s not that scary." Duan Fei has been a little counselled.


    "Let me ask you a question, brother Fei," said Li Yiqing. "Will anyone give you anything that makes money?"


    "My father is possible, others estimate it''s enough." Duan Fei has lost his previous "arrogance" and is a little wilted.


    "Ha ha." Li Yiqing said with a smile, "so why are those stores that have less franchise fees and say they have strength?"


    "Small profits but quick turnover?" Duan Fei asked uncertainly.


    "Every franchise enterprise is boasting about zero threshold and zero experience sales. It only needs to invest how much money, and even some brands directly have zero franchise fee, and you can rent your own rent and decoration fee. There are professionals to teach you, professionals to help you choose your address, and professional training to help you enter the industry."


    Duan Fei replied to Li Yiqing''s words. What he heard from the chain was basically the same as what Li Yiqing said.


    "It''s all fake. It''s all hype. Next, I''ll wait for you to fall into the pit." Li Yiqing said with a smile.


    "What pit?" Duan Fei asked with some guilt.


    "First, we need a lot of franchise fees. Every brand needs a franchise fee. Some are not called franchise fees, but may be called deposit. You can''t see this money behind you anyway."


    "No, say..."


    "Did they say that they would return the deposit to you when they reached what conditions, and that the charge was due to the convenience of management?"


    Duan Fei nodded in confusion.


    "For companies that don''t even have a national record, brother Fei, do you believe they will refund the money at that time? Basically, 90% of franchise stores will turn yellow within three months and won''t refund the money at all. The remaining 10%... Hey, hey, you won''t refund the money. Running away is the simplest solution."


    "What''s more, their so-called help in choosing your location is bullshit. Basically, they only choose the most prosperous streets, not remote corners.


    If you think about it, how expensive the rent is for places with a large flow of people. Do you need them to choose. But if you don''t choose there, they have reason to gossip if their business loses. They don''t have career advice or the like. Anyway, they won''t admit they''re wrong. "


    "What if I choose according to what they say?" Duan Fei asked.


    "The next step is decoration. The designated construction team must also select materials in a unified and standard way. In short, it is to pit you a sum of money on the decoration fee." Li Yiqing said, "I have seen a shop near the main gate of the University City. One day, I heard from my boss that the decoration cost should be at least twice as expensive as myself."


    “……”


    "If they survive all this, they will spend a lot of wronged money, and then they can make a sum of money on raw materials.


    Basically, all franchisees require you to use their raw materials and formulas to give users a stable quality experience. You don''t have to do it, and you have to be punished for cross-linking. That is to say, if the cost of a cup of milk tea is 1 yuan, they can charge us 3 yuan. "


    "My heart is black." Li Yiqing handed Duan Fei the water, and Duan Fei took it in confusion.


    "It''s all over. If fortunately the business is good, it''s also working for people."


    "This is not the end. Many brands have various inspector and mystery visitor systems. According to them, it is to guide the operation, but in fact, what to do is to check. Do you secretly use other materials, and their KPI is to find your non-compliance and then impose a fine."


    "So this is a big pit. It''s hard to jump out as long as you jump in." Li Yiqing said, "brother Fei, don''t think I''m busy. I''m an employee and I''m not qualified to say this. But..."


    Then her voice stopped and her eyes looked at the road in the distance.


    "But what?"


    "But Feige, you are kind to me, I know. So say more, don''t be angry." Li Yiqing said, "it''s not easy to earn some money, but don''t be cheated by swindlers. In fact, I don''t understand, but there are too many businesses who work yellow, and not many can survive three years. I think it''s wrong, so I''ll think about it myself."


    "Alas." Duan Fei sighed deeply.


    "In fact, the truth is very simple. Only the old man of his own family can give money so generously. Why should others? Simpler, do you say pie will fall in the sky?" Li Yiqing said.


    Duan Fei thinks what she said is reasonable.


    Chatting with Duan Fei, it was crisp in autumn. The sunlight reflected from the road was dazzling. Li Yiqing narrowed her eyes.


    Suddenly a dark cloud blew, and three black cars drove slowly to the door.


    This should not be for consumption. Li Yiqing had some knowledge of Duan Fei''s small store customers, so she didn''t stand up.


    But the three cars slowly drove to the door of the store and stopped. The driver came down to open the door, and a middle-aged man in suits came down.


    "Excuse me, it''s Mr. Duan." Duan Fei looked up and saw the middle-aged man deja vu. After thinking carefully, he was stunned.


    This is not the one who passed by in the corridor of Wu Mian''s house that day!


    Why is he here?